AUTOMATIC 33% OFF ALL DESIGNS (excludes Dollar Deals)


arrow_circle_down About Your Embroidery Designer

Welcome to Kreative Kiwi. We are based in New Zealand - Free Machine Embroidery Designs are available throughout our site, for you to try our designs and be assured of our quality designs. Our aim is provide a variety of quality, affordable designs so you can create unique and beautiful items.

Who are We?

Heather Duff - Embroidery Enthusiast and Creator

Hey there, I'm thrilled to introduce myself and share my journey into the captivating world of machine embroidery. It all began during a special time in my life – I was eight months pregnant with my youngest daughter when I made a decision that would shape my creative path forever. I purchased an embroidery machine with the simple idea of making cute T-shirts for my three girls. Little did I know, this decision would spark an embroidery addiction that has been my passion for the past 17 years.

From the very first moment I made that initial stitch, I was hooked. Embroidery quickly became more than a hobby; it became a central part of my life. Within just six months, I found myself upgrading to a machine with a larger hoop, eager to take on bigger projects and explore the world of digitization. And here I am today, 17 years later still stitching or creating every day – a testament to the love and dedication I have for this art form.

NZ Mp Kreative kiwi 29082023

I reside ‘down under’ in the city of Christchurch, New Zealand, where my home-based embroidery journey (I converted our garage into a workroom) took an unexpected turn. Around seven years ago, on a whim, I created a Facebook Group – a decision that turned out to be one of the best I've ever made. The response was beyond anything I could have imagined. Countless posts flooded in, showcasing creations made from my designs. But what truly touched my heart was the amazing community that emerged from this group.

Among the incredible members of this community are the talented ladies who make up my Admin Team. These amazing women not only help manage our Facebook Group, providing assistance to our 46,000 members, but they also contribute their own ideas, test new concepts, proofread instructions and create their own embroidery designs. Kay joined the group later and has a knack for crafting fantastic step-by-step videos that inspire and guide fellow embroidery enthusiasts.

These lovely Ladies have made Kreative Kiwi a truly international group.  From Australia we have Kim who runs the FB group, Darina, Faye and Louise.  From Canda we have Kay and Flo, From the US we have Sandy and Beverly and Kay from France.   This ensures we have a nearly 24-hour coverage on the group  


Kreative Kiwi isn't just a brand – it's a community of individuals brought together by a shared passion for embroidery. Each of our designs is infused with the same joy and dedication that sparked my journey all those years ago. I'm excited to share the magic of embroidery with every stitch.

Thank you for being a part of this incredible journey with me. As I continue to explore and innovate in the world of machine embroidery, I invite you to join me in this vibrant community. Let's keep creating, sharing, and celebrating the boundless possibilities that stitching brings to our lives.